Rock Radio in Dire Straits?

The future for rock radio is looking pretty grim. The broadcast landscape is being challenged not only by satellite, but also ipod. Increased choice has given the consumer ultimate dominance over terrestrial radio. People would rather program their own shows, vis-a-vis ipod, and have fewer or no commercials. History repeats itself, and rock radio has now once again been relegated to the underground. And by underground I mean the internet; a format that is as fresh as FM was during its inception in the 60's. Think about it, everyday jobbers are at their computers all day, not in cars. Anyway, I've put in my two cents. Feel free to put in yours. Below is a fascinating article on the current state of radio. (via MTV): Sirius, reggaeton, XM, Free FM, FM talk. "Jack," "Hurban," HD. Whatever happened to good old FM and AM? All of a sudden, it feels like radio has become a brave and baffling new world. Instead of the old dilemma of which local rock, pop or hip-hop station to turn to, listeners now have the luxury of choosing between podcasts, dozens of commercial-free music channels on satellite radio and several new terrestrial-radio formats, all of which aim to be the next big thing. Some cities are losing their modern-rock outlets while others are gaining all-reggaeton stations and/or a new format, Hurban (short for Hispanic urban), which is spreading all over the country as radio syndicates reach out to the fastest-growing demographic in the U.S. (41 million and counting). And that's just the beginning. (READ ON)