After These Messages....We'll Be Right Back

Leaving aside high ticket prices, the movie experience just isn't what it was. Now when you show up to a 9:30 movie, it really doesn't begin until 10. Advertisers know all-too-well about these patterns and have been taking advantage of movie audiences for too long. I'm sick of sitting through "The Twenty" and other bullshit commercials before the movie starts. I can understand if it were a free event, but we are using our disposable income and are exploited for it.

Recently, Loews Theaters has heard the gripes of many like me and are beginning somewhat of a change:

"John McCauley, the company's senior vice president for marketing, said the times in the company's newspaper and Web listings would still be the times when the trailers and commercials start. But the ads will also carry a note advising that, as Mr. McCauley put it yesterday, "the feature presentation starts 10 to 15 minutes after the posted show time.""

I guess it's a step in the right direction. Bottom line is, these commercials should be eliminated altogether. If I wanted commercials I would've stayed home and watched network TV. Good thing DVD movies come out shortly after the movie releases.